About Us

About Profit Sense

Our Practice was launched in January 2000 after the implementation of the GST in Australia.

A group of like minded accountants realised that the GST would have enormous implications for small business.
We knew that there would be significant demand for regular information and support services – beyond the role of the simple “tax” accountant.

We needed a system and set of processes that would enable us to communicate with our client base on a regular basis and allow access to important information from the Australian Taxation Office and other sources of information.

At Profit Sense, we believe in providing quality Accounting, Taxation and Management Consulting Services to our client base in a timely and efficient manner.
Our philosophy is simple ‘Profit makes Sense’. We believe with the right help small businesses can prosper and build their personal wealth enabling them to gain independence in retirement.

We specialise in start-up and small to medium businesses and believe in teaching and empowering our clients to reach their full potential. We bring the business outlook and experience within the reach of the business owner at an affordable price. We believe that as our clients prosper, so do we.

We look forward to meeting you and welcoming you as a client of Profit Sense.

Our Team

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Maurice Nesci
Senior Accountant
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Natalie Ross
Receptionist/Office Administrator

What Our Clients Say

I can highly recommend Gordon at Profit Sense. They are superior at their work and a pleasure to communicate with. I have been using their services for 16 years and will continue to.

I’m a small business owner and came to Profit Sense having had no previous experience in accounting or bookkeeping and have found Gordon at Profit Sense extremely professional and approachable.

Having a team of Accounting and Finance professionals that not only understand what it is like to run their own business, but have the same passion and motivation to succeed is rare.

Profit Sense has helped with Business Tax planning, dealing with the ATO and even my personal superannuation with great success. The dedicated staff at Profit Sense make a worrying task of dealing with business finances easy.

From the time you enter the door to the time you sit with Staff to discuss your accounting needs you are made to feel very welcomed and given professional and ethical service and advise.